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4
UPLOADS


Media Type
3
audio
1
account
Year
4
(No Date)
Topics & Subjects
3
advertising
3
marketing
1
ad blocking
1
ad fraud
1
ads
1
banner
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English
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Podcasts
Mar 11, 2016
audio
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The process of buying digital has changed. It used to be about acquiring space next to popular media titles and in editorials, backed by decades or centuries of quality journalism. And now it’s about targeting individuals through algorithms. Many traditional media companies are increasingly capable of handling competition from “alternative media”. But social media and tech-providers such as Facebook, Snapchat, Apple and Google are expanding their share of the market. How does a publisher...
Topics: advertising, marketing, publisher, publishers, programmatic
Podcasts
Jan 29, 2016
audio
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Fraudsters Of The Universe! In this episode we talk about ad fraud and how to avoid it. Or can you even avoid ad fraud? Studies say over 30% of ad impressions and clicks could be caused by bots. What other kinds of fraud is there besides bot traffic?
Topics: marketing, advertising, ad fraud, bots, fraud, digital
Podcasts
Jan 28, 2016
audio
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In the first episode of the Marketing Share Podcast we talk about the rise of adblocking and the Undead Banners. We’ll be looking at it mainly from the perspective of what’s there to gain from all of this, or what can be done to make things better for those who are now in pain over losing ad revenue. What’s the role and value of a banner ad in the future? Or could we as consumers actually benefit financially from selling our personal and browsing data? Should we embrace the change or...
Topics: marketing, advertising, ads, ad blocking, banner, podcast, social